Tips & Tricks Are there any HIPAA concerns with remarketing?

riyasharma

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Freedom! Member
Jan 27, 2023
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Normally, there are no HIPAA concerns with remarketing. In particular instances, however, it could be perceived as confusing the line. We recommend limiting landing page forms to need only basic contact information, such as first and last title and email address. As long as you’re not managing medical or clinical data, you’re not violating PHI or HIPAA, so remarketing shouldn’t be an issue.
However, NMC sensed the struggle here and reached out to us for our digital healthcare answers. Nth Sense helped NMC to go paperless, and developed an ideal medical website that has sorted forms and custom fields to enter, all HIPAA compliant.